The Magic of Adam

Strategy and Logo design

Adam Parisi is one of the most talented and funny persons I know and his stage show fully reflects that. He contacted me with his goal to break into the next level of performing at larger, corporate events and gaining wider recognition.

Adam wanted some big league branding. Something modern, sleek, and sharp, to appeal to corporate event coordinators and booking agencies. The bowler hat is an essential piece of his identity so here we used that as an icon.

Having a mark that was straightforward and simple to work with was a boon to Adam as he is able to use it in a variety of situations while keeping the feel for his brand consistent.


Adam has been able to leverage his new found branding credibility into an appearance on “Penn & Teller Fool Us!”