Compass Wellness Center

Identity, Strategy, and Website Design
Compass has a decided mission to appeal to younger, hipper clientele. Completely breaking with traditional “wellness” imagery, the intent was to create a smarter, more serious brand with an edge.
This combination mark is inspired by modern fonts and tattoo line art with a simple color palette.

Pencil sketches are always a big part of the initial design process.Explorations for first round of digital comps.

A bold combination mark and neutral palette aims for hipper, cooler clients and breaks away from the traditional flowery look of most businesses in this space.

My production and vendor sourcing saved Lisa over $1,500.00 on her signage.

 Wordpress design for With my strategy and implementation, Compass has been keeping a full appointment book and been given the opportunity to build out their staff and offer a large suite of services.